Wednesday, July 4, 2012

The Legacy of Loud – Jim Marshall (1923-2012)


The Legacy of Loud – Jim Marshall (1923-2012)
By Carl Ewen

Jim Marshall - The Father of Loud
The Legacy of Loud – Jim Marshall (1923-2012)
By Carl Ewen

The first thing that comes to mind when you hear the name ‘Marshall’ is a stack of wall to wall amps lining the back of stage, with a louder than hell band cranking at the forefront. This is the essence of Rock n Roll, and Jim Marshall is the reason it sounds so loud.

Jim Marshall, the founder of Marshall Amplification tragically lost his battle with cancer on 5th April 2012 aged 88 years. He lived out his life as an innovator, inventor and a philanthropist.

Born in Acton, West London in 1923, Jim was born into a family that included several musicians as well as boxers. At 13 years of age he was diagnosed with Tuberculosis, which forced him to drop out of school, and instead of completing a formal education spend his teenage years working odd jobs. However, during this time he was able to self-educate in two areas that would define his life, engineering and music.

Marshall, known as the Father of Loud, is the man behind one of the most innovative pieces of musical equipment in history. He began his time in the music industry as a drummer and eventually opened a moderately successful music store in West London selling drums and eventually branching out into guitars.

His guitar playing customers included the likes of Pete Townsend (The Who) and Ritchie Blackmore (Rainbow) and they often spoke of their need for a specific type of amplifier. It took Marshall six attempts to achieve the trademark, ‘Marshall Sound’, but in 1962 Marshall Amplification was officially and the world of Rock n Roll was changed forever.

Once this new style of guitar amp was unleashed on the world, it did not take long for the music industry and it’s musicians to take notice. Soon enough some of the top guitarists of the 1960’s were cranking the Marshall sound. Guitarists such as Jimi Hendrix, Jimi Page and Eric Clapton were using Marshall Equipment.
To have a stack of Marshall’s vinyl covered cabinets was seen as the epitome of excess and excellence in Rock n Roll music. Although, some of the world’s most famous and decadent musicians in the world chose to exclusively use his amps, Jim Marshall did not live an excessive lifestyle. He lived a simple life, choosing to focus solely on his craft and improving the quality of life for others.

He was also well known for his generosity. In 2003, Jim received an OBE from Buckingham Palace for his services to the music industry and to charity. Over the years, he donated millions of pounds to the hospital in London where he was treated for tuberculosis as a child. He also supported a wide range of causes within his local community in Milton Keynes, including the Marshall Milton Keynes Athletic Club and the Willen Hospice.

He is known as one of the four forefathers of rock music equipment. The other three members being Les Paul – the inventor of the solid-body electric guitar, Leo Fender – the founder of the Fender Electric Instrument Manufacturing Company and Seth Lover – inventor of Humbucker electric guitar pickups.
When the news of the passing of Jim Marshall was publicly announced the outpouring of messages from musicians across the globe:

Zakk Wylde: "God bless father Marshall... The saying goes leave this world a better place than before you got here. He did.”

Yngwie Malmsteen: "Every day I plug in the studio or stage, he will always be there." 

Joe Satriani: "He created the tone we all cherish in rock: big, bold, and beautiful and in your face. With every power chord, soaring melody and searing lead we will continue to salute his legacy!" 

The legacy of this pioneer of modern rock music will live on for the ages. With the Heavy Metal festival Download, in Donington England has announced the main stage this year will be named after Jim. A tribute concert has also been planned for the 22nd September at London’s Wembley Arena. “Turning It Up To 11: A Tribute To Jim Marshall” to celebrate the life of Jim and the 50th Anniversary of the legendary Marshall Amp.

 Although he is gone the legend of Jim Marshall will live on forever through every person who picks up an electric guitar, plugs it into a Marshall Amp and turns it up to 11!

Published in debate magazine Issue 10, 2012

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